The science of a long , lean athletic body.

About Bodyism

Established by James Duigan in London in 2007, Bodyism quickly gained a reputation as one of the most exclusive wellness companies in the world. Today, under the two brand names ‘Bodyism’ and ‘Clean & Lean’, the company offers a total wellness solution including bespoke personal training, supplements, clothing and six best-selling books.

Bodyism has sculpted some of the best bodies in the business, including models Lara Stone, Rosie Huntingdon-Whiteley and Emilia Clarke. Bodyism’s first clothing collection launched in 2012 and since then it’s expanded rapidly and is now sold worldwide on Net-A-Porter, as well as

The six Clean & Lean books are distributed worldwide with global sales of almost one million.

Bodyism gyms can be found in a number of worldwide locations, including the launch of our flagship club in London. Applications for membership are now open. Please visit for more information.